Jerry Vitillo - President

jerry@diversifiedfixture.com

Jerry started in the independent retail building supply business. At the time, he never realized much of what he learned would translate into the very business philosophy that would lead to the success of DIVERSIFIED FIXTURE. In the years that followed, and with the advent of the "mega-home center" type stores, Jerry wisely decided to take the company in a different direction. With his knowledge of the industry, he chose the custom home, commercial, and retail remodeling field and began to include custom casework in many of his projects. He realized he had found the company's true calling, and DIVERSIFIED FIXTURE was born.

Like any successful business, the development of a clear perspective regarding potential competitors was DIVERSIFIED FIXTURE's number one priority. Jerry recognized early on that being competitive in all aspects of the millwork industry meant obtaining the right machinery, as well as the right people. His fascination with the power of the computer, combined with the capabilities of automated machines, prompted him to start acquiring the necessary equipment. He also began to assemble a management team consisting of individuals who were eager to bring various specialized skills to the company. These skills encompassed design, marketing, product development, and manufacturing.

In 2000, Jerry spear headed the construction of DIVERSIFIED FIXTURE's brand new facility located in a well-known industrial park. He has provided his staff with a facility that includes every piece of "state-of-the-art" equipment and the most modern resources available. This, combined with Jerry's solid business management skills, will ensure continued growth and success in DIVERSIFIED FIXTURE'S future.

Jerry's extensive background in raw materials uses and fabrication, as well as his product development capabilities allow us to bring greater diversity to the markets we serve.

Alan Tenenbaum - Vice President of Sales

alan@diversifiedfixture.com

A team member since 2005, Alan earned a B.S. from the Philadelphia College of Art, 1981 (now University of the Arts), educated in Industrial Design. He joined the DIVERSIFIED FIXTURE team in the fall of 2005. Alan began his career in product design & development, working first for Rodale Press (publisher of alternate energy and health food subjects among others). He then moved into packaging design and eventually landed in the display industry, first in design and ultimately in sales (trade show exhibits, point-of-purchase displays, store fixtures and commercial casework). Early on, Alan realized the valuable resource to customers in knowing and consulting on product design, construction, store planning, materials and processes combined with the sales and marketing of products/services. With almost 20 years of experience, Alan has become a trusted and valuable asset to his customer/client base.

Alan's sales and business philosophy is to serve all customers equally with knowledge, resources and direction for all of their design, logistics and/or financing needs and requirements.

Jerry Castoral - Operations Manager
jc@diversifiedfixture.com

A team member since 1988, Jerry's enforcement of the quality control standards shared by both him and Jerry Vitillo, contributed to the development of the protocols DIVERSIFIED FIXTURE continues to maintain today. When the company entered into the automated world of machining, Jerry was the individual destined to assume the early responsibilities of that aspect of the company's progression, and he received his certification in CAD-CAM programming for Stiles and Holzma machinery. He is responsible for writing the machining programs for every piece undergoing the production process.  Jerry is also responsible for maintaining a vast machining files library, and his presence here continues to be an integral part of DIVERSIFIED FIXTURE's success.

Brie Lucas - Executive Assistant
brianne@diversifiedfixture.com


Bryan Sewell - Designer/Draftsman
bryan@diversifiedfixture.com